The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Incentive Expectations and Reality in the Hospitality Industry
by Incentive Research Foundation
As demand for incentive travel increases, many partners – including hotels, destination management companies, and tourism boards – continue to struggle with labor and readiness challenges. During our next IRF webinar, we’ll discuss key findings reported in Open for Business: Incentive Expectations and Reality in the Hospitality Industry, a new study jointly produced by the IRF and Questex LLC. Our panel includes incentive industry suppliers who will speak to how issues such as staffing shortages, service levels, and cost increases impact the planning and execution of incentive travel programs. The panel will also offer realistic solutions on how partners can work together to bridge the gap between the expectations of incentive travel planners and the suppliers’ ability to deliver.
Incentive Expectations And Reality In The Hospitality Industry study and webinar was supported by Questex:
We explore how well-designed rewards can help spark flow, the state of deep focus that supports peak performance. By affirming competence, offering choice, and adding novelty, incentives can create the conditions for people and teams to do their best work.
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
