The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Incentive Travel Destination Preferences & Their Impact on Motivation
by Incentive Research Foundation
IRF’s new release, Incentive Travel Destination Preferences & Their Impact on Motivation reports many trends that demonstrate a return to pre-pandemic incentive travel activity. In this webinar, we’ll discuss where participants want to travel and why – based on the IRF’s employee preference survey and Cvent’s booking data. We’ll also drill down to the elements that provide maximum inspiration to earn the award.
Panelists:– Rick Garlick, Chief Research Advisor, IRF– Rudy Garza, Vice President of Operations, Brightspot Incentive & Events– Anne Gorman, Vice President, Sales & Marketing, streamlinevents– Moderator: Stephanie Harris, President, IRF
Incentive Travel Destination Preferences & Their Impact on Motivation study and webinar was supported by Cvent
While most program owners strongly believe incentive travel drives outcomes such as sales growth, engagement, and retention, far fewer are confident in their ability to demonstrate that success with metrics and KPIs. This study explores business-focused measurement approaches.
Our panel discussed how channel incentive programs differ from employee incentives, how they influence partner engagement and pipeline movement, and what metrics help justify investment decisions.
