The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting
by Incentive Research Foundation
The Incentive Research Foundation’s Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting reports an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants. During our next IRF webinar, IRF President Stephanie Harris and IRF Chief Research Adviser Rick Garlick will present this useful analysis of how incentive, rewards and recognition programs are being designed and budgeted for 2022. Webinar attendees will get useful insights and benchmarks on non-cash reward types, average spend, and trends in North America compared to Europe.
The IRF's first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Key findings and practical takeaways from two recent papers are presented alongside advice offered by incentive and reward designers themselves.
