The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting
by Incentive Research Foundation
The Incentive Research Foundation’s Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting reports an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants. During our next IRF webinar, IRF President Stephanie Harris and IRF Chief Research Adviser Rick Garlick will present this useful analysis of how incentive, rewards and recognition programs are being designed and budgeted for 2022. Webinar attendees will get useful insights and benchmarks on non-cash reward types, average spend, and trends in North America compared to Europe.
During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.
