The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting
by Incentive Research Foundation
The Incentive Research Foundation’s Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting reports an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants. During our next IRF webinar, IRF President Stephanie Harris and IRF Chief Research Adviser Rick Garlick will present this useful analysis of how incentive, rewards and recognition programs are being designed and budgeted for 2022. Webinar attendees will get useful insights and benchmarks on non-cash reward types, average spend, and trends in North America compared to Europe.
Our panel discussed the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle.
As organizations increasingly use rewards and recognition to motivate employees, this study explores what employees value, how they engage with these programs, and how organizations can refine program design to strengthen motivation and influence behavior.
