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IRF Webinar: IRF 2025 Trends Webinar

by Incentive Research Foundation

As we begin 2025, incentives continue to be an effective tool that businesses are using to gain competitive advantage. But programs and rewards are poised for change to maximize their motivational impact in 2025. During this IRF webinar, our panel discussed what lies ahead for the incentives industry as reported in The IRF 2025 Trends Report:  

  • Expansion of Rewards
  • Shifts in Merchandise Spend
  • Desire for New Locations for Incentive Travel
  • Cruise Appeals to Attendees and Planners Alike
  • Increased Use – and Understanding – of AI
  • Gift Cards Fit into Fluctuating Budgets
  • Sustainability Considered a Long-Run Challenge
  • Gen Z and Millennials are Changing the Game
  • Industry Talent Concerns

Panelists:

  • Morgan Crain, Leader of Global Rewards & Recognition, Rubrik | Chair, 2025 IRF Board of Trustees
  • Rudy Garza, Vice President, Operations, Brightspot Incentives & Events | Chair, 2025 IRF Research Committee
  • Andy Schwarz, Vice President, Content & Communications, IRF

Thank you to our Research Advocacy Partner

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