The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Metrics of Success for Incentive and Reward Programs
by Incentive Research Foundation
Join us as we examine how businesses are measuring, reporting, and defending the benefits of incentive programs during the IRF’s Metrics of Success Webinar. Stephanie Harris, IRF President, and Rick Garlick, IRF Chief Research Advisor, will discuss how, even before the global pandemic, the industry was starting to place more focus on hard metrics showing return on investment. They’ll also discuss why it’s critical to present your program as a driver of performance and revenue by using a strong combination of hard and soft metrics.
Thank you to our Research Advocacy Partner
During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.
