The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: Metrics of Success for Incentive and Reward Programs
by Incentive Research Foundation
Join us as we examine how businesses are measuring, reporting, and defending the benefits of incentive programs during the IRF’s Metrics of Success Webinar. Stephanie Harris, IRF President, and Rick Garlick, IRF Chief Research Advisor, will discuss how, even before the global pandemic, the industry was starting to place more focus on hard metrics showing return on investment. They’ll also discuss why it’s critical to present your program as a driver of performance and revenue by using a strong combination of hard and soft metrics.
Thank you to our Research Advocacy Partner
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
