The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Metrics of Success for Incentive and Reward Programs
by Incentive Research Foundation
Join us as we examine how businesses are measuring, reporting, and defending the benefits of incentive programs during the IRF’s Metrics of Success Webinar. Stephanie Harris, IRF President, and Rick Garlick, IRF Chief Research Advisor, will discuss how, even before the global pandemic, the industry was starting to place more focus on hard metrics showing return on investment. They’ll also discuss why it’s critical to present your program as a driver of performance and revenue by using a strong combination of hard and soft metrics.
Thank you to our Research Advocacy Partner
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
