The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: Non-Cash Value Perception: Identifying the Tipping Point
by Incentive Research Foundation
During this IRF webinar, our panel discusses the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns. Identifying this tipping point helps organizations maximize the impact of their incentive programs without overspending. We’ll review the framework used in our latest study for determining the optimal investment in non-cash rewards.
Panelists:
Min Choi, EVP & Chief Marketing Officer, Germania Insurance
Megg Withinton, VP Enterprise Analytics, Insperity | Research Advisor
Stephanie Harris, President, Incentive Research Foundation
Thank you to our Research Advocacy Partner
This study highlights the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
You'll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting.
