The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: 2024 Industry Outlook for North America: Merchandise, Gift Cards and Event Gifting
by Incentive Research Foundation
We presented useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2024: Merchandise, Gift Cards and Event Gifting. We also discussed how incentive professionals are addressing current challenges, including economic uncertainty, rising costs, and a tight labor market.
Merchandise, Gift Cards and Event Gifting outlook remains generally positive, but the effects of the ongoing economic and labor markets are starting to chip away at the optimism of third parties.
The demands of a changing workforce are creating increasing demand for incentive professionals to boost engagement, build company culture, and motivate improved performance.
