Research / IRF Webinar: North American Incentives Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

Merchandise, Gift Cards, Event Gifting

IRF Webinar: North American Incentives Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

by Incentive Research Foundation

click the image to launch the webinar recording

You’ll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel discussed where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including economic uncertainty and rising costs.

Panelists: 

  • Jeremy Bielski, Vice President of Sales, ITA Group, Inc.
  • Katie Couvillion, Director of Sales & Events, International Gifting Company
  • Rachel McInnis, Vice President, Solution Strategy, Maritz
  • Andy Schwarz, Vice President, Content & Communications, IRF

Thank you to our IRF Research Advocacy Partner Maritz

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