The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: North American Incentives Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting
by Incentive Research Foundation
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You’ll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel discussed where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including economic uncertainty and rising costs.
Panelists:
Thank you to our IRF Research Advocacy Partner Maritz.
The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.