The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Revisiting Buyer Decision Drivers, Changes in Confidence and Concerns in the Last 6 Months
by Incentive Research Foundation
In April, The Palm Beaches gathered a group of corporate incentive program owners and third-party incentive house executives from across the country to meet in person in Palm Beach, Florida. The group had a candid discussion on the factors that were driving buyer decisions to move forward with group incentive travel programs. Now six months later, the IRF gathered with incentive professionals who attended the April event to discuss what’s happened in the past six months. They discussed how decision drivers and priorities have shifted, participant readiness, how to manage expectations, and how to work with the right partners.
Thank you to our panelists: Rhonda Brewer, Motivation Excellence; Kelly Cavers, The Palm Beaches: Craig Dooley, SDI Meetings & Incentives: and John Paladino, Milestone Meetings.
Buyer Decision Drivers was supported by The Palm Beaches
Our panel discussed the new Incentive Travel Index data and how incentive professionals are delivering outstanding incentive travel programs despite the budgetary constraints.
The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.
