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Research / IRF Webinar: Revisiting Buyer Decision Drivers, Changes in Confidence and Concerns in the Last 6 Months
by Incentive Research Foundation
In April, The Palm Beaches gathered a group of corporate incentive program owners and third-party incentive house executives from across the country to meet in person in Palm Beach, Florida. The group had a candid discussion on the factors that were driving buyer decisions to move forward with group incentive travel programs. Now six months later, the IRF gathered with incentive professionals who attended the April event to discuss what’s happened in the past six months. They discussed how decision drivers and priorities have shifted, participant readiness, how to manage expectations, and how to work with the right partners.
Thank you to our panelists: Rhonda Brewer, Motivation Excellence; Kelly Cavers, The Palm Beaches: Craig Dooley, SDI Meetings & Incentives: and John Paladino, Milestone Meetings.
Buyer Decision Drivers was supported by The Palm Beaches
Our panel discussed the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle.
As organizations increasingly use rewards and recognition to motivate employees, this study explores what employees value, how they engage with these programs, and how organizations can refine program design to strengthen motivation and influence behavior.
