The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Revisiting Decision Drivers 2022
by Incentive Research Foundation
In August, we gathered a group of incentive professionals at the Fairmont Chateau Lake Louise for roundtable discussions in partnership with Destination Canada Business Events. The group had a candid discussion of program elements and desired outcomes that are driving destination decisions for today’s incentive buyers. The findings and insights collected during this specific moment in time were presented in the white paper Decision Drivers 2022: Elevating the Experience.
During this webinar Revisiting Buyer Decision Drivers, the IRF will lead a panel discussion with incentive professionals who attended the August event to discuss this report and talk about what’s changed in the last four months.
This report and webinar were supported by 2022 IRF Strategic Partner, Destination Canada Business Events
During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.
