The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: Revisiting Decision Drivers 2022
by Incentive Research Foundation
In August, we gathered a group of incentive professionals at the Fairmont Chateau Lake Louise for roundtable discussions in partnership with Destination Canada Business Events. The group had a candid discussion of program elements and desired outcomes that are driving destination decisions for today’s incentive buyers. The findings and insights collected during this specific moment in time were presented in the white paper Decision Drivers 2022: Elevating the Experience.
During this webinar Revisiting Buyer Decision Drivers, the IRF will lead a panel discussion with incentive professionals who attended the August event to discuss this report and talk about what’s changed in the last four months.
This report and webinar were supported by 2022 IRF Strategic Partner, Destination Canada Business Events
Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Our panel discusses the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
