The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Revisiting How to Maximize the Value of Your Incentive Destination
by Incentive Research Foundation
Thursday, March 7, 1:00 – 1:45 pm ET
In September, the IRF in conjunction with Destination Canada, gathered industry professionals at the iconic Fairmont Le Château Frontenac. The group participated in roundtable discussions and shared their insights on how to position and develop programming around a destination for impact, and how resources like Destination Management Organizations, Hoteliers, DMCs and others can be used to maximum effect. The findings and insights collected during this event were presented in the white paper Maximizing the Value of Your Incentive Destination
During the webinar Revisiting How to Maximize the Value of Your Incentive Destination, the IRF led a panel discussion with incentive professionals who attended the September event to discuss the report and talk about they have applied these insights and harnessed the motivational power of destinations.
Panelists:
Jennifer Attersall, Acting Senior Director, Business Events, Destination Canada
Ashley Bollman, Senior Director – Incentive & Pharma, Event Solutions, ITA Group
Morgan Crain, Senior Program Manager, Reward & Recognition – Rubrik
Stephanie Harris, President, Incentive Research Foundation
Andy Schwarz, VP, Content & Communications, Incentive Research Foundation
Our panel reviews North American data, with a focus on useful insights and benchmarks on non-cash reward types, average spend, and trends.
The 2023 industry outlook is positive for north America and Europe. With a critical focus on attracting and retaining talent, businesses consider non-cash incentive programs to be a valuable tool to motivate a changing workforce.
