The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: The Impact of Destination Choice on Motivation
by Incentive Research Foundation
View this webinar recording for a discussion about the IRF’s newest release, “The Impact of Destination Choice on Motivation.” The Incentive Research Foundation’s The Impact of Destination Choice on Motivation reports that group incentive travel was considered highly motivating by 80% of North American employees surveyed the IRF. During this webinar, you’ll hear about some significant shifts in the type of incentive trips participants want coming out of the pandemic and what destinations are most in-demand. IRF Vice President Andy Schwarz and IRF Chief Research Advisor Rick Garlick discuss how to use the report’s findings to design incentive travel programs and create experiences that provide maximum inspiration to earn the award.
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.