The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: The Impact of Destination Choice on Motivation
by Incentive Research Foundation
View this webinar recording for a discussion about the IRF’s newest release, “The Impact of Destination Choice on Motivation.” The Incentive Research Foundation’s The Impact of Destination Choice on Motivation reports that group incentive travel was considered highly motivating by 80% of North American employees surveyed the IRF. During this webinar, you’ll hear about some significant shifts in the type of incentive trips participants want coming out of the pandemic and what destinations are most in-demand. IRF Vice President Andy Schwarz and IRF Chief Research Advisor Rick Garlick discuss how to use the report’s findings to design incentive travel programs and create experiences that provide maximum inspiration to earn the award.
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
