The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: The Impact of Destination Choice on Motivation
by Incentive Research Foundation
View this webinar recording for a discussion about the IRF’s newest release, “The Impact of Destination Choice on Motivation.” The Incentive Research Foundation’s The Impact of Destination Choice on Motivation reports that group incentive travel was considered highly motivating by 80% of North American employees surveyed the IRF. During this webinar, you’ll hear about some significant shifts in the type of incentive trips participants want coming out of the pandemic and what destinations are most in-demand. IRF Vice President Andy Schwarz and IRF Chief Research Advisor Rick Garlick discuss how to use the report’s findings to design incentive travel programs and create experiences that provide maximum inspiration to earn the award.
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
We explore how digital transformation is reshaping the work of business events and meetings professionals. As technology absorbs more transactional work, event professionals are being pushed to evolve from logistics executors into strategic experience architects.
