The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: The Psychology of Points
by Incentive Research Foundation
During this IRF webinar, Allan Schweyer, IRF’s Chief Academic Advisor, and Adam Presslee, Professor of Managerial Accounting, University of Waterloo, presented highlights and insights from the IRF’s new study, The Psychology of Points, Allan and Adam also discussed how participating in points programs increases employee engagement, intrinsic motivation, and identification with the organization. They provided practical guidance on how to design and implement a successful points program.
Thank you to our Research Advocacy Partner.
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.