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Research / The 2019 Incentive Travel Industry Index, powered by SITE Index, IRF Outlook and FICP
by Incentive Research Foundation
Background
A join initiative of Financial & Insurance Conference Professionals (FICP), Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Industry Index (ITII) consolidates previous research undertaken individually by each association into a single, pan-industry study. This study is at once a historical snap shot of where the industry has come from and a predictive hypothesis of where it’s going.
For the next 3 years, ie, until 2021, the partnership will be partnering with Oxford Economics, a leading independent research company, well known to global incentive travel professionals for its extensive work with the Events Industry Council (EIC), US Travel Association and Meetings Mean Business coalition.
The Survey
The survey was aimed at travel professionals all over the world and was available in English and Spanish, customized for 5 distinct incentive travel personas:
Click on the “Download” button above to access the full study.
Thank you to our Sponsors
While most program owners strongly believe incentive travel drives outcomes such as sales growth, engagement, and retention, far fewer are confident in their ability to demonstrate that success with metrics and KPIs. This study explores business-focused measurement approaches.
Our panel discussed how channel incentive programs differ from employee incentives, how they influence partner engagement and pipeline movement, and what metrics help justify investment decisions.
