The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / The Effects of Tangible Rewards Versus Cash Rewards in a Sales Tournament: A Field Experiment
by Khim Kelly, Adam Presslee and Alan Webb
This study highlights the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
You'll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting.