The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / Budgeting for Recognition Toolkit, Section 4: Additional Recommended Resources
by Incentive Research Foundation
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
We explore how digital transformation is reshaping the work of business events and meetings professionals. As technology absorbs more transactional work, event professionals are being pushed to evolve from logistics executors into strategic experience architects.