The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / The Effects of Tangible Rewards Versus Cash Rewards in a Sales Tournament: A Field Experiment
by Khim Kelly, Adam Presslee and Alan Webb
During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.
