The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Revisiting Attendee Preferences: Are We Giving Them What They Want?
by Incentive Research Foundation
We compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. See how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. Stephanie and Andy explored how the aspirational elements of incentive travel are balanced by the realities of budgets and travel considerations.
Panelists:
Research Advocacy Partner:
Thank you to the following companies who shared their booking data to support this study:
Attendee Preferences for Incentive Travel explores the impact of destinations on motivation and value perception among the participants themselves.
We discuss what lies ahead for the incentives industry as reported in The IRF 2024 Trends Report, including inflation, a younger workforce, and AI.
