Incentive Research Foundation Elects 2025 Officers

(Washington, DC, November 14, 2024) The Incentive Research Foundation is pleased to announce the 2025 IRF Executive Committee. Representing a cross section of the incentives, rewards, and recognition industry, the IRF Board of Trustees leads the foundation in meeting its mission of conducting research and providing education highlighting the power of incentive and motivational programs.

“The IRF Board of Trustees is an incredible group of accomplished incentive professionals who truly care and are deeply committed to advancing our industry,” said Morgan Crain, incoming Chair of the IRF Board of Trustees. “I’m thrilled to collaborate with such a talented team to deliver actionable research and education that empowers the professionals who use incentives, rewards, and recognition to boost engagement and motivation in the workplace.”

Members of the 2025 IRF Executive Committee are:

• Chair: Morgan Crain, Leader of Global Rewards and Recognition, Rubrik
• Chair Elect: Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes
• Treasurer & Secretary: Kelsey Nicol, Vice President, Strategic Accounts, One10
• Member at Large: Min Choi, Executive Vice President & Chief Marketing Officer, Germania Insurance
• Immediate Past Chair: Susan Adams, Vice President, Engagement Strategy & Corporate Services, Next Level Performance

The 2025 IRF Board of Trustees are:

• Nicky Baumohl, President & CEO, Evolutionary Events
• Jeremy Bielski, Vice President of Sale, ITA Group, Inc.
• Clarence Day, Director, Global Sales, Rosewood Hotel Group 
• Karen Devine, CEO & Founder, 3D Cruise Partners
• Joe Fijol, Founder and Principal, Ethos Event Collective
• Rudy Garza, Vice President of Operations, Brightspot Incentives & Events 
• David Gould, Managing Director, Europe, 360 Insights
• Rutger Hoorn, Vice President, Global Sales & Strategic Partnerships, Ovation Global DMC
• Patricia Kerr, AVP, Meeting & Event Management, Nationwide
• Jennifer O’Mara, Account Director, Four Seasons Hotels and Resorts
• Lynn Randall, Managing Director, Randall Insights TX, LLC
• Amy Rippelmeyer, Global Luxury Account Executive, Marriott International Luxury Brands

Bich-Lien Kaldahl will continue to serve as Airline Advisor to the Board of Trustees.

The 2025 IRF Board term begins January 1, 2025. For more information on the IRF Board of Trustees, visit the IRF website.

The Incentive Research Foundation (TheIRF.org) funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives, as well as businesses interested in improved performance.