Media Center


IRF Hosts Incentive Professional Roundtables, Releases “The State of International Incentives”

The IRF, in conjunction with The Palm Beaches, gathered a group of program owners and third-party executives from Europe and Canada to discuss their drivers of incentive destination decisions.


IRF Partners with The Above and Beyond Foundation to Recognize “Heroes for Hospitality”

IRF partnered with The Above and Beyond Foundation to identify four incredible hospitality professionals who went “above and beyond” during the 2024 Invitational.


2024 IRF Service Award Winners Announced

Volunteers are critical to the impact the IRF is making on the incentives industry. The IRF Service Awards help us recognize and celebrate the innovative work of our volunteers.


New IRF Attendee Preference Study Reports Most Motivating Destinations and Program Design Elements

2024 Attendee Preferences for Incentive Travel looks at destinations and program design to determine the elements that provide maximum inspiration to earn the award.


IRF Studies Explore AI’s Opportunities for Incentives

The IRF has released two studies to help incentive professionals understand the capabilities, explore the possibilities, and find out how the industry is currently using artificial intelligence.


Top Trends for Incentive Programs in 2024 Address Changing Workforce and Economic Pressure

As we begin 2024, incentive professionals face increasing pressure on budgets while still developing strategic and creative ways to deliver exciting, motivational programs.


IRF Announces Accelerate Class of 2024 

Ten up-and-coming incentives professionals have been selected to participate in the IRF’s year-long Accelerate program.


IRF’s Industry Outlook for 2024 Reports Measured Optimism

The Industry Outlook for 2024 provides good news about growth of incentive program budgets and use of merchandise, gift card, and event gifting. But there are some indicators that incentive professionals are proceeding with caution.


Incentive Research Foundation Elects 2024 Officers

Representing a cross section of the incentives, rewards, and recognition industry, the IRF Board of Trustees leads the foundation in meeting its mission of conducting research and providing education highlighting the power of incentive and motivational programs.


IRF Study Examines Incentive Preferences by Career Stage

Generational Expectations of Incentives explores ways that incentive and reward programs can be re-designed to maximize their appeal to young professionals, while remaining relevant to those in the mid and late stages of their careers, whose motivation remains vital.


2023 Incentive Travel Index Released

The newly released 2023 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number of people participating in incentive trips as well as per-person spend.


IRF Hosts Incentive Professional Roundtables, Releases “Maximizing the Value of Your Incentive Destination”

In partnership with Destination Canada, the IRF conducted roundtable discussions on how incentive buyers partner with suppliers to harness the motivational power of the destination to create lasting impact among attendees.