The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
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RUTGER HOORN joined Ovation in 2009. Previous assignments were in sports marketing, brand consultancy and at sport federations. After almost a decade in Spain, 5 years in Switzerland and another 5 years in the USA, Rutger’s current role is Vice President of Global Sales and Strategic Partnerships at Ovation Global DMC. He is actively responsible for global account management and sales for corporate and third-party clients, on top he is overseeing all Global Marketing and developing Strategic Alliances within different industry segments. He currently serves on the IRF Board of Trustees, FICP HPAC and is a former Board member of SITE Northeast and the Global Events Collective. Rutger was also named the Eventex 100 Most Influential People in the Events Industry in 2021, 2022 and 2024. Rutger resides in Amsterdam with his wife, 3 kids and their Beagle, Zoey.
