The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / Incentive Travel Toolkit, Section 2: The Business Case & Key Selling Points
by Incentive Research Foundation
An incentive program with a travel reward is one of the most motivating programs an organization can put in place for their employees or channel partners. The impacts of a travel reward extend well beyond the earning period, creating long-term affinity for the sponsoring organization, creating strong relationships among the attendees, and inspiring others in the organization to earn the reward in the future.
Securing leadership buy-in for these programs is necessary for their success. This section contains insights, article links, templates, and more to help you build your rationale and business case for the use of incentive travel rewards.
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
