The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Measuring Incentive Travel Program Effectiveness
by Incentive Research Foundation
Our panelists had an insightful discussion about the KPIs that demonstrate the value of incentive travel programs. Drawing on findings from the IRF’s new study, Measuring Incentive Travel Program Effectiveness, they discussed how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs. They also addressed where the biggest gaps exist and what is needed to strengthen measurement practices across the incentives industry.
Clive Morris, Chief Operating Officer, Explori
Jeremy Bielski, Vice President of Sales, ITA Group
Stephanie Harris, President, Incentive Research Foundation
Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes
Thank you to our Research Advocacy Partner
While most program owners strongly believe incentive travel drives outcomes such as sales growth, engagement, and retention, far fewer are confident in their ability to demonstrate that success with metrics and KPIs. This study explores business-focused measurement approaches.
Join us as we examine how businesses are measuring, reporting, and defending the benefits of incentive programs during the IRF’s Metrics of Success Webinar. Stephanie Harris, IRF President, and Rick Garlick, IRF Chief Research Advisor, will discuss how, even before the global pandemic, the industry was starting to place more focus on hard metrics showing…
