Research / IRF Webinar: Revisiting Attendee Preferences: Are We Giving Them What They Want?
We compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. See how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. Stephanie and Andy explored how the aspirational elements of incentive travel are balanced by the realities of budgets and travel considerations.
Panelists:
Research Advocacy Partner:
Thank you to the following companies who shared their booking data to support this study:
