The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / Incentive Travel Toolkit, Section 2: The Business Case & Key Selling Points
by Incentive Research Foundation
An incentive program with a travel reward is one of the most motivating programs an organization can put in place for their employees or channel partners. The impacts of a travel reward extend well beyond the earning period, creating long-term affinity for the sponsoring organization, creating strong relationships among the attendees, and inspiring others in the organization to earn the reward in the future.
Securing leadership buy-in for these programs is necessary for their success. This section contains insights, article links, templates, and more to help you build your rationale and business case for the use of incentive travel rewards.
During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.
