CURRENT RESEARCH


Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.

Incentive Travel Index
Current Research

Key Insights and Trends Reported in 2024 Incentive Travel Index

The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.

workplace motivation
Current Research

Driving Growth Through Total Rewards

The study looks at which rewards resonate with employees by career phase and income group, then discusses ways programs can change and expand to maximize effectiveness.

incentive travel
Current Research

The State of International Incentives

The IRF, in conjunction with The Plam Beaches, gathered a group of corporate incentive program owners and third-party incentive house executives from Europe and Canada to discuss their primary influencers and drivers of incentive destination decisions.

incentive travel
Current Research

2024 Attendee Preferences for Incentive Travel

The study explores trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.

Artificial Intelligence
Current Research

AI: Uses and Possibilities for Incentives Professionals 

This report explores how incentives professionals are using AI both in the travel and non-travel incentive arenas, information about the tools and programs they find most valuable relative to incentive programs, and the gains and impacts they’re experiencing as a result.

Artificial Intelligence
Current Research

The AI Revolution: A Technical Review of AI Capabilities for Corporate Events, Rewards & Incentives 

Take a deep dive into AI capabilities, platform options, technical explanations, and a look at what lies ahead for the sophisticated use of this technology to enhance incentive and recognition programs. 

trends
Current Research

IRF 2024 Trends Report

The demands of a changing workforce are creating increasing demand for incentive professionals to boost engagement, build company culture, and motivate improved performance.

Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2024: Merchandise, Gift Cards and Event Gifting

Merchandise, Gift Cards and Event Gifting outlook remains generally positive, but the effects of the ongoing economic and labor markets are starting to chip away at the optimism of third parties.

engagement
Current Research

Generational Expectations of Incentives

The study looks at which rewards resonate with employees by career phase and income group, then discusses ways programs can change and expand to maximize effectiveness.

Incentive Travel Index
Current Research

2023 Incentive Travel Index

The 2023 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number of people participating in incentive trips as well as per-person spend.

incentive travel
Current Research

Maximizing the Value of Your Incentive Destination

To explore how to maximize the value of a destination, we gathered industry professionals at Fairmont Le Château Frontenac in Quebec City for roundtable discussions in partnership with Destination Canada.