CURRENT RESEARCH


Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting

The IRF reported an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants.

points
Current Research

The Psychology of Points

The study explores how participating in point programs increases employee engagement, intrinsic motivation, and identification with the organization. It also provides practical guidance on how to design and implement a successful points program.

WELLNESS
Current Research

The IRF 2021 Wellness in Meetings and Incentive Travel Study

Wellness has long been a part of meetings and incentives. With COVID continuing to pose health threats and impact attendee comfort and confidence, planners are looking at the concept of wellness through a different lens.

health & safety
Current Research

Health & Safety Protocols Lead to COVID-Free Event

The IRF hosted nearly 500 attendees at one of the industry’s first post-pandemic live events, the IRF 2021 Education Invitational. Throughout the entire planning process, health & safety protocols were a driving factor in every decision.

incentive travel
Current Research

The Impact of Destination Choice on Motivation

Discusses significant shifts in the type of incentive trips participants want coming out of the pandemic.

incentive travel
Current Research

Buyer Decision Drivers

As organizations began to consider incentive travel programs again in April 2021, we gathered a group of incentive professionals from across the country who met in person in Palm Beach to discuss the factors that are driving buyer decisions.

health & safety
Current Research

Health Information & Attendee Privacy: Getting Back to Meetings and Incentives Safely

This paper shares insights into approaches to health and safety, as well as managing the privacy of information gathered in the pursuit of a safe event.

Merchandise & Gift Cards
Current Research

Event Alternatives and their Impact on Culture

How organizations continued to motivate and recognize employees and stakeholders during the pandemic, while also connecting people socially for meetings and events.

IRF Trends
Current Research

The IRF 2021 Trends Report

Key trends for 2021 that were expected to impact a workforce and sales landscape that had been dramatically changed by the pandemic.

Merchandise & Gift Cards
Current Research

Industry Outlook for 2021: Merchandise and Gift Cards

Despite the often devastating impact the pandemic had on the incentives industry in 2020, the IRF’s Industry Outlook for 2021 reported the continued importance of incentive programs to employers.

incentive travel
Current Research

2020 Incentive Industry Travel Index

External shocks bring powerful moments of change, creating new norms. During a widespread pause on travel, the incentive travel sector has sought its bearings, wondering what incentive travel will look like on the other side.

preferences
Current Research

Reward Preferences: Making a Lasting Impact on Incentive Program Participants

The study examines which rewards employees prefer the most, which rewards employers use most frequently, and which rewards most closely correlate to motivation.