The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Appendix B outlines five practical methods for estimating the incremental impact of channel incentive programs, balancing analytical rigor with real‑world feasibility. It explains when to use matched controls, geographic holdouts, participant versus non‑participant comparisons, baseline trend projections, or randomized field experiments, and highlights the tradeoffs between accuracy, cost, and partner relationship risk. Together, these frameworks…
The following case studies illustrate how different industries have successfully designed and defended channel incentive programs. Each demonstrates specific design principles and ROI measurement approaches. Several examples come from mature programs, so avoid a “copy-paste” mindset. What works in year 15 may not work if transplanted into a new program without trust, habit, and baseline…
This report explores how incentives professionals are using AI both in the travel and non-travel incentive arenas, information about the tools and programs they find most valuable relative to incentive programs, and the gains and impacts they’re experiencing as a result.
Take a deep dive into AI capabilities, platform options, technical explanations, and a look at what lies ahead for the sophisticated use of this technology to enhance incentive and recognition programs.
The demands of a changing workforce are creating increasing demand for incentive professionals to boost engagement, build company culture, and motivate improved performance.
Merchandise, Gift Cards and Event Gifting outlook remains generally positive, but the effects of the ongoing economic and labor markets are starting to chip away at the optimism of third parties.
The study looks at which rewards resonate with employees by career phase and income group, then discusses ways programs can change and expand to maximize effectiveness.
The 2023 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number of people participating in incentive trips as well as per-person spend.
To explore how to maximize the value of a destination, we gathered industry professionals at Fairmont Le Château Frontenac in Quebec City for roundtable discussions in partnership with Destination Canada.
This study examines how ready the industry is to meet the strong demand for incentive travel given challenges posed by the broader market, including inflation and workforce issues.
Attendee Preferences for Incentive Travel explores the impact of destinations on motivation and value perception among the participants themselves.
This study explores the need for new, next generation talent in the incentives and meetings industries, and the challenges in attracting and retaining that talent in a post-pandemic world.
