CURRENT RESEARCH


incentive travel
Current Research

Incentive Travel Programs – Expectations and Challenges  

This study examines how ready the industry is to meet the strong demand for incentive travel given challenges posed by the broader market, including inflation and workforce issues.

incentive travel
Current Research

Attendee Preferences for Incentive Travel

Attendee Preferences for Incentive Travel explores the impact of destinations on motivation and value perception among the participants themselves.

Incentives Industry
Current Research

The Future of the Incentives Industry Workforce

This study explores the need for new, next generation talent in the incentives and meetings industries, and the challenges in attracting and retaining that talent in a post-pandemic world.

Incentive Travel Index
Current Research

2022 Incentive Travel Index – Incentive Travel Buyer Highlights

The latest views on the future of incentive travel from over 580 professional incentive travel buyers – 71% represented incentive travel agencies and 29% were end-users.

Incentive Travel Index
Current Research

2022 Incentive Travel Index – Supplier Highlights

The latest views on the future of incentive travel from over 350 supplier participants, including hotels, cruise lines, AV & production, gifting, technology, food & beverage, transportation, group activities and visitor attractions.

Incentive Travel Index
Current Research

2022 Incentive Travel Index – DMC & DMO Highlights

The latest views on the future of incentive travel from over 270 professionals representing destination management companies (coordinating local on-site implementation) and destination marketing organizations (national tourist offices, convention and visitors bureaus).

Trends Report
Current Research

The IRF 2023 Trends Report

As we enter 2023, COVID concerns have subsided, while workforce issues take on increased urgency. Given one of the most challenging labor markets in history, incentives are an increasingly critical business strategy to help organizations attract, retain, and build culture.

Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2023: Merchandise, Gift Cards and Event Gifting

The 2023 industry outlook is positive for north America and Europe. With a critical focus on attracting and retaining talent, businesses consider non-cash incentive programs to be a valuable tool to motivate a changing workforce.

incentive industry
Current Research

Social Responsibility & Sustainability 

IRF’s new study examines ways large and small that businesses are employing sustainable practices to differentiate themselves, align with corporate goals, reduce costs, and generate competitive advantage.

Incentive Travel Index
Current Research

2022 Incentive Travel Index

The newly released 2022 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Recovery is progressing, program design is evolving and there is increased interest in new destinations. While industry-wide trends emerged, the study reflects variation by geography as well as by sector. The ITI enables incentive industry professionals to target the data…

workplace motivation
Current Research

Decentralized Workforce: Fundamental Drivers & Engagement in the New Workplace 

This study explores the fundamental drivers of employee performance in the current work environment and the impact of hybrid workforces on culture. Based on in-depth interviews with incentive industry professionals, the study provides recommendations on using incentives, recognition and engagement programs as drivers of employee experience.

incentive travel
Current Research

Decision Drivers 2022: Elevating the Experience

Decision Drivers 2022 explores incentive buyers’ priorities, considerations, and challenges in designing incentive travel programs that meet the changing demands of today’s workforce.