The demands of a changing workforce are creating increasing demand for incentive professionals to boost...
Research / Academic Research in Action: A Practical Guide to Using Generative AI in the Incentives, Reward, Recognition and Events Industry
by Allan Schweyer, Chief Academic Advisor, IRF
With transformative potential, generative AI is emerging as a game-changer across business, including the fields of incentives, rewards, recognition and events. Already, dozens of cases for leveraging generative AI in incentive program design, event planning and reward personalization have emerged.
Here, a use case for leveraging generative AI in brainstorming reward ideas for frontline hotel staff is explored using prompts and actual ChatGPT 4 responses. This practical example provides tips into the new ‘art’ of conversing with AI to build on its responses iteratively and arrive at new ideas that meet your needs.
Common Generative AI tools
Scenario: You have a new hotel industry client who wants to recognize and motivate frontline staff.
Prompt #1: “I am an incentive designer looking for unique and exciting reward ideas for frontline hotel staff, with each reward valued at $100 or less. These rewards should be appealing and motivating for a diverse team, fostering a sense of appreciation and recognition for their hard work. Please suggest a variety of rewards that cater to different interests, such as personal well-being, leisure, or practical daily use. Additionally, consider rewards that can be easily distributed and utilized by the staff, keeping in mind the hospitality context of their work. The aim is to boost morale and show genuine gratitude for their dedication and service in the hotel industry.”
This prompt should be effective because it is detailed, clear, and specific.
ChatGPT 4 Response: Sure. Here are some suggestions that fit within your criteria:
Each of these rewards not only fits within the budget constraint but also adds value to the employees’ personal or professional lives, showing that their hard work is genuinely appreciated.
Prompt #2: “What about peer-to-peer recognition using points? Can this be effective in a front-line hospitality environment, and if so, what might it look like? For example, the technologies needed, the value of a point, how many points should be used by whom in what circumstances and how people might redeem points for rewards.”
ChatGPT 4 Response: Peer-to-peer recognition using a points system can indeed be effective in a front-line hospitality environment. It can foster a culture of appreciation, motivation, and team spirit. Here’s how such a system could be structured:
Implementation and Technology
Point Value and Usage
Redemption of Points
Considerations for Effectiveness
In conclusion, a peer-to-peer recognition system using points in a hospitality environment can be a powerful tool to boost morale, encourage teamwork, and recognize individual contributions. With the right technology, clear guidelines, and an appealing rewards system, it can become a key component of your workplace culture.
Prompt #3: “Hmm, you made me think. What if the program were extended to hotel guests so that they could award points too. Would that work? If so how?”
ChatGPT 4 Response: Extending a peer-to-peer recognition program to include hotel guests is an innovative idea and can potentially work very well, especially in the hospitality industry where customer feedback is invaluable. Here’s how it could be structured:
Concept and Feasibility
Rewards and Recognition
Challenges and Considerations
In conclusion, extending a peer-to-peer recognition program to hotel guests can be a powerful tool for enhancing guest satisfaction and employee motivation. However, it’s crucial to carefully design and manage the program to ensure it is fair, ethical, and aligns with the overall goals of the hotel.
Prompt #4: “Great points, I think my client is going to love this. But I want to back it all up with some facts. Where can I find the best research on incentives and rewards?”
ChatGPT 4 Response: To support your recommendations with robust data and research, you can explore several key sources that specialize in incentives, rewards, and employee engagement. Here are some places to start your search:
Industry Reports and Surveys
Online Databases and Libraries
Conferences and Industry Forums
Business and HR Blogs
Government and Educational Institution Publications
Remember, while gathering research, it’s important to consider the date of publication to ensure the relevance of the data. Also, cross-referencing multiple sources can provide a well-rounded understanding of the topic.
This “conversation” with generative AI could continue indefinitely. Another prompt could ask about sourcing some of the rewards, price comparisons, quality, etc. Another could ask for communications and promotion ideas, and so on. By delving into how generative AI can be effectively integrated into industry practices, we hope this introduction serves as a starting point for readers who have not yet explored the uses of generative AI as a form of creative assistant in designing incentive and reward programs.
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