Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Access the IRF’s recent, relevant and impactful research

Research

IRF 2024 Trends Report 

As we enter 2024, incentive professionals are called to transform incentive programs with new rewards and experiences in a challenging economic environment.

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Press Release

IRF Announces Accelerate Class of 2024 

Ten up-and-coming incentives professionals have been selected to participate in the IRF’s year-long program.

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Research

Industry Outlook for 2024: Merchandise, Gift Cards and Event Gifting

Merchandise, Gift Cards and Event Gifting outlook remains generally positive, but the effects of the ongoing economic and labor markets are starting to chip away at the optimism of third parties.

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Press Release

Incentive Research Foundation Elects 2024 Officers

IRF Board of Trustees leads the foundation in meeting its mission of conducting research and providing education highlighting the power of incentive and motivational programs.

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Research

Generational Expectations of Incentives

This study looks at which rewards resonate with employees by career phase and income group, then discusses ways programs can change to maximize effectiveness.

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Incentive Travel Index

2023 Incentive Travel Index

The newly released 2023 Incentive Travel Index reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number participants in incentive trips as well as per-person spend.

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Interested in attending The 2024 Invitational?

This exclusive event provides over 500 invited attendees with direct exposure to the industry’s preeminent voices and applicable analysis of the IRF’s research.

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webinar

IRF Webinar: Revisiting How to Maximize the Value of Your Incentive Destination 

In September, the IRF in conjunction with Destination Canada, gathered industry professionals at the iconic Fairmont Le Château Frontenac. The group participated in roundtable discussions and shared their insights on how to position and develop programming around a destination for impact, and how resources like Destination Management Organizations, Hoteliers, DMCs and others can be used to maximum effect. The findings and insights collected during this event were presented in the white paper Maximizing the Value of Your Incentive Destination 

Featured Partners

For information on available research partnerships, please contact sponsorship@theirf.org.

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